Embracing the Trend: How Dried Strawflowers (Helichrysum) Bring Bright and Happy Colours to Australia's Bold Designs
Author: Ader Broersen Date Posted:24 January 2025
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The multitude of bright and happy colours available in dried Strawflower (Helichrysum) addresses Australia's current increasing demand for bright and bold colours, following the trend that started in Europe one to two years ago.
Popular Dried Flowers
Strawflower's botanical name is Helichrysum Orientale, also known as everlasting or immortelle. They are so popular, specifically as dried flowers and in dried flower bouquets, because they can keep their colour and shape even after being dried. The multitude of bright and happy colours addresses Australia's increasing demand for bright and bold colours, following the trend that started in Europe one to two years ago.
Naturally Dried Strawflower Benefits
The fact that they keep their colour even when dried means that they don't need to be painted with dyes to get vibrant colours. Therefore, being naturally dried makes them eco-friendly and environmentally responsible dried flowers. This adds to the common benefits of dried and preserved flowers, as discussed in a previous blog, including zero wastage, early preparation, and an extended selling window.
The multitude of bright and happy colours addresses Australia's current increasing demand for bright and bold colours, following the trend that started in Europe one to two years ago.
Strawflower Mix
Strawflowers add bright and happy colours to floral designs and are perfect for bouquets, as seen in four of our Ready 2 Go Dried Eco Flower Bouquets: Lula, Eli, Joy, and Tilly. We also currently stock six different-coloured mono bunches of Dried Strawflower (Helichrysum), 12-20 stems, 50cm: Natural Pink, Natural Dark Pink, Natural Red, Natural White, Natural Yellow, and Natural Salmon.
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What's next?
Browse our Dried Strawflower collection, our ready-to-go dried eco flower bouquets, or our complete range of dried and preserved flowers.
About the author
Ader Broersen – Ader is Co-owner, Marketing, & Sales Director at All InSeason Australia & New Zealand | 20+ years of experience in Holland and Australia's agricultural/flower industry with a passion for flowers.
