Blog Article | What’s so special about black roses?
Author: Ader Broersen Date Posted:20 August 2024
In this article, I'll discuss why black flowers are not found in nature and their appeal, specifically for the flower and gift markets.
Black Pigment
When looking for black preserved roses, you probably ask yourself, why aren't fresh black roses? Interestingly, while all colours are on display in the animal kingdom, when we look at nature's plants specifically, they do not have black pigment.
So when you read about, for example, rose or tulip breeders creating new varieties with names referring to black, it's actually not black. The real colour is likely to be brown, deep purple or even dark red. One example is the rose Black Baccara.
| "In nature, plants do not have black pigment."
The Appeal
The fact that black roses are not widely available makes them very appealing. Seeing black flowers is sure to be a conversation starter.
When we look at the flower and gift market specifically, the symbolic significance of black roses only adds to its appeal. They symbolize new beginnings, the end of an important period in life, or significant change. This naturally falls in line with some of the key reasons why people buy and give flowers: to celebrate or mark important periods in someone's life.
What should be your takeaways?
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In nature, plants do not have black pigment.
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Black roses' symbolic meaning, representing new beginnings and significant life changes, enhances their appeal in the flower and gift market.
What's next?
You might want to look at all the preserved black roses, all black flowers or simply browse the complete range of our dried and preserved flowers.
About the author
Ader Broersen – Ader is Co-owner, Marketing, & Sales Director at All InSeason Australia & New Zealand | 20+ years of experience in Holland and Australia's agricultural/flower industry with a passion for flowers.
